In pandemic times like today, all sectors of life are done digitally. Education is not face to face, but is done online. Work is not in the office, but everything is done at home. Even for the fulfillment of daily needs is done through online applications. If you have not utilized digital facilities or your business has not been digitized, then you will be far behind.
Same with marketing your product. Even if local marketing can work for any online business whether you are really just local to the place you want to market or whether you are a global business.
Start a Local Niche Group on Facebook: The amazing thing about Facebook is that you can create as many groups as you want. You can create them for different locations so you can learn more about your audience in the local area. Doing this will give you a part in their thoughts and problems that you can use everywhere.
Add Your Business to Local Directories: One thing you should note is that many directories don’t let you have more than one listing per phone number. You can get more numbers through some online services like Google Voice and others.
Contribute Content to Local News Outlets: Locally there are magazines, newspapers, TV shows, radio shows and more that you can interview, submit content, and more. Give them a reason to want to showcase your story, and you’ll soon become a local celebrity.
Hosting Local Contests: You can start by hosting online contests for your audience living in specific locations only. Select a contest that causes buzz. For example, have participants create a video that can be easily shared.
Optimize Your Site for Local Search: This won’t cost you much at all. Set up your site, or at least a page on your site with local search terms. Don’t keyword, think about the words and content you put on that page before doing so. You want visitors to feel special when they visit.
Easily Accessible: If you want to be trusted by the locals, you need to communicate with them. You should allow them to email you and contact you easily. Don’t hide your contact information and make sure they can do it easily.
Get More Reviews: Set up a system that allows you to get more reviews. Set up your autoresponder to automatically request reviews once your customers have had enough time to experience the results.
Create More Locally Focused Content: When you’re focused on location, consider creating more locally focused content. You may have to be creative doing so, but adding local events, and other related information to your content will help.
Create an Influencer Marketing Campaign
One quick way to break into the local market is to find local influencers to name or product. You can often work with multiple influencers at the same time as well.